Riders are getting old, the industry is getting old, people are switching back to ski and kids don’t stand sideways.
“When you are 30, have been through few injuries and have been riding for many years, you bend to strap in and it hurts, it hurts like a motherfucker”. This is what my friend Cooper was telling me while having a drink the other night.
And we all agreed. Something is changing and ski seems to gain more followers. And our concern is how are we supposed to maintain our families, make a living out of the snowboard industry if every day it gets worse and worse?
I guess we do live for work: leave it or love it.